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Local web search

Strength in numbers

A few stats that show how important
the web is in attracting local customers:


of Canadians search online
before making a purchase.*


of people use the web
to find local services.*


of people choose an auto shop
after reading a positive review online.*


 

Local search attracts more new customers
than any other marketing strategy.

Still not convinced?

Here are 3 reasons for ranking among
the top local search results:

1

Local customers are natural customers

There are many benefits to doing business locally. Especially if your customer has to walk back home. The closer your shop is to your potential customer’s home, the more likely he or she will do business with you. Today, people use local search to find products and services quickly and easily. In fact, 50% of consumers who conduct a local search on their mobile device visit the supplier within 24 hours.*

*Forrester

2

People prefer local businesses with a mobile-friendly web site

Since two-thirds of people prefer to use the web to find a local business*, you need to have a mobile-friendly web site. Consumers, especially women, are more likely to do business with local providers whose web site is optimized for smart phones. Since February 2016, more people carry out local searches on their mobile device than on a computer.*

*Google


3

Increasingly, Google prioritizes local search results

Search-engine algorithms are constantly evolving to index sites more effectively on the basis of local search by keyword. In addition, Google Maps are now included in search results. “Near me” searches have more than doubled since 2014.*

*Forrester


Your business success depends more and more on local customers.
We can help you drive them through your door.

Contact our experts
450-472-5975